

Zermina Toghey
Director of Strategic Communications, Media &
Partnerships, C40 Cities
Zermina serves as Director of Strategic Communications, Media and Partnerships at C40 Cities, a global network of nearly 100 mayors united in combating the climate crisis. Her transformative work bridges the gap between city leadership and communities, directly shaping policies that create tangible improvements in residents' lives.
Working alongside mayors and international organisations like the United Nations, Zermina ensures the climate crisis remains a priority on the global agenda by highlighting its profound implications for social justice and human wellbeing.
In an era of intensifying manufactured counter campaigns to derail climate action, Zermina leads the development of compelling alternative narratives that demonstrate how rapid transition away from fossil fuels is essential for protecting and improving people's lives. Her strategic communications work helps demonstrate that cities' climate initiatives are already creating tangible benefits for residents going beyond simply countering mis and dis information but building powerful coalitions to showcase how climate action delivers better jobs, healthier communities, and more prosperous local economies.
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Her strategic storytelling combines urgent climate action with equitable solutions, recognising that the climate crisis disproportionately impacts disadvantaged communities but climate action can benefit everyone. Through her leadership, she helps cities tell powerful stories of climate progress that resonate with people's daily lives and aspirations, building momentum for ambitious climate action from the ground while ensuring no community is left behind.