top of page
Shainoor Khoja.jpeg

Shainoor Khoja

Managing Director, Better Business Enterprise (BBE)

Shainoor Khoja is a global change maker and a serial entrepreneur. As the founder and CEO of Better Business Enterprise (BBE), a consultancy firm, she drives impact through designing innovative sustainable solutions in emerging and developed markets to address the needs of base of the pyramid populations. Shainoor works with private sector, family foundations and international development agencies.


She was the Gulf lead for The Global Partnership for Education, a World Bank affiliate tackling the issue of out of school children and strengthening educational systems globally.

During her tenure she was responsible for securing the UAE as the first Arab donor to the partnership with a donation of $100M USD. Shainoor also spearheaded Foundation Holding’s focus on value healthcare and education as the Chief Impact Officer. She played a critical role in building and developing the organizational culture, introducing technology and helping the investee companies with growth, strategic direction, competitive positioning and marketing in order to deliver change and impact.


Shainoor is currently independently tackling the issue of aging through her own start-up Thrive-

A firm believer that aging should be dignified and fulfilling, and that intergenerational interaction and support can lead to better quality of life, a stronger economy and lower social and financial healthcare costs. Shainoor is poised to continue to set in motion transformational change in this sector.


Shainoor was the Managing Director Roshan Community at Afghanistan’s #1 mobile operator, Roshan for a decade. She was an integral part of fundraising over USD 180 million for the company as well as establishing Roshan’s award-winning CSR program. The program incubated initiatives such as telemedicine, e-learning, mobile money and real-time agricultural commodity prices for financial inclusion, which evolved into core commercial products. She has also held positions of Gulf Regional Advisor for Mercy Corps and been the Project Coordinator for AKF to deliver the Multi- Input Crisis Program in Syria during the current crisis.


As a champion for social impact, Shainoor was awarded the 2016 Lewis Institute Community Changemaker Award from Babson College & was listed in the 2020 Athena40 Women Global Thinkers. Given her years of experience, she is excited to share her knowledge and expertise with up and coming entrepreneurs who are navigating the social impact space. Shainoor sits on several boards and committees such as the International Development Research Center Canada (IDRC), Canada World Youth, Arab Excellence, UAE University, and she is a Senior Fellow in Social Innovation at Babson College.

bottom of page